It was in post independent India, in 1958, where a local resident’s business acumen led to the creation of something that would make Gohana sparkle on the national, nay, international map.
This man was Matu Ram, who hailed from a local agricultural family, but was interested in the sweetshop business. Matu Ram saw that Gohana was full of sweet-enthusiant Haryanvis, yet did not have a proper halwai shop. He also knew that a lot of land transactions happened in the vicinity, and no auspicious deals are signed in India without a follow-up with sweets (kuch meetha ho jaye!). And so, he decided to open a sweetshop.
But even within this sweetshop, Matu Ram the innovator wanted to do something different. So instead of using a cloth to make a regular jalebi, he made a hole at the bottom of a clay pot and made thicker jalebis.
And this was the sweet beginning of Gohana.